Investigation On The Current Situation Of Media Use In The Elderly

China's society is in a crossover process of increasing population aging and rapid innovation of media technology,the elderly are in a vulnerable position in terms of physical and social adaptation,can not be equal,efficient and accessible to enjoy the information sharing era of many conveniences.Therefore,it is a practical significance to investigate the current situation of media use in the alternation of media form,studying the predicament of the elderly in the media reform,analyzing the factors affecting the media use of the elderly,putting forward some suggestions to bridge the digital divide of the elderly,so as to promote the process of "active aging".Under this background,this paper takes 286 students aged 60 and above in Xianyang University of the olderly as a sample,using the methods of questionnaire and interview from the media use of general situation,media cognitive attitude,media critical ability,media participation four aspects of the survey,based on the statistical results of data analysis in the current situation of media use,combined with the interview analysis of the existing problems and influencing factors,proposed feasibility suggestions to bridge the digital divide among elderly.The study found that,First,in terms of media use,television and mobile phones with the highest usage,broadcast is the lowest;TV average daily use time is the longest,newspaper is the shortest;time period manifested as in the morning mainly radio and newspapers,at night mainly television,the new media without a fixed period of time;the ritual and functional coexistence of the use habits by the elderly,this is mainly related to the purpose of selecting content for different media;there are obvious differences in the use motivation of different types of media,which reflects the difference of media technology advantage;the mainly media selection are news,entertainment,audio and video,life service-oriented;in terms of satisfaction,the highest level of television,the lowest in newspapers.Second,in terms of media cognition,the elderly thinks that new media is superior to the traditional media in terms of perceived usefulness and perceptual entertainment,but the ease of use is poor;their willingness to use radio and newspapers is lower than in other media.Third,in terms of media critical ability,the elderly have higher trust in traditional media than new media,media discernment lacks active consciousness and scientific methods;the ability to understand and deal with media information is generally weak.Fourth,in terms of media participation,the elderly has a shallow level of participation in all kinds of media and a low level of participation.There are many problems in the use of media by the elderly: medium high possess low usage imbalance;media function cognition is narrow and exists deviation;weak in critical ability to be coerced by media information;media participation mentality is conservative and action lags behind.The analysis concluded that the factors affecting media use are: stereotypes form a negative hint,psychological barriers caused by self-cognition and technological panic,lack of content resources and product design for suitable,decline in physiological function and cognitive function,technical barriers and lack of experience lead to understanding obstacles.To address these issues,this paper attempts to make four recommendations to bridge the digital divide among elderly :creating a positive social environment,strengthening the construction of senior media,attaching importance to family culture feeding,taking the initiative to self-improvement by the elderly.