Research On Media Coverage Of The Elderly From The Perspective Of Active Aging

Since the 21st century,population aging has become a common concern of the international community,and the accompanying social problems have become increasingly prominent."Active aging" is a widely recognized strategy to deal with the aging trend in the world.Its core is to emphasize that the elderly should integrate into social life with a positive attitude,have a sense of learning,do something and enjoy themselves,take the initiative to give full play to their surplus heat,and create a harmonious society shared by all ages.The new challenge of the aged newspaper is to catch the audience of the aged while adapting to the "active aging".Zhejiang Laonian Bao is the only professional newspaper of the elderly in Zhejiang that focuses on the livelihood,cares about the health and life and serves the elderly in the province.At the end of 2012,the National People's Congress passed the revised law on the protection of the rights and interests of the elderly.Yu Jianwei,director of the internal affairs office of the internal affairs and judicial committee of the National People's Congress,pointed out that the concept of "active aging" runs through the revision this time.This research studies on the media coverage of the elderly in Zhejiang Laonian Bao from 2013 to 2020.Using content analysis method to explore the content presentation of "active aging" from the four dimensions of report theme,report object,report content and report tendency.Then exploring the media presentation of "active aging" at the micro level,with the discourse analysis method,from three aspects of discourse theme,news schema and discourse use.Through the above research,it is found that there are four problems in the presentation of "active aging" in Zhejiang Laonian Bao: quantity imbalance,narrow coverage;content focus on special cases,meaning production is limited;propaganda is strong,but lack of humanistic care;special groups of media "Marginalization",while the elderly "lost their voice".Based on this,this research puts forward three suggestions for the future development of elderly related reports: subdivide the needs of the elderly,report a wide range of forms;pay attention to the voice of the elderly,construct the equality of reports,pay attention to the special groups of the elderly;use the advantages of the platform to create conditions for the elderly to participate in social life.From the perspective of active aging,the research on media coverage of the elderly not only enriches the research on "active aging" and media,but also provides reference for elderly reports to adapt to "active aging" and promote social active aging.