Research On The Social Communication Of Mobile Network Radio

With the coming of the 21st century,we have entered an era with advanced science and technology,mature information network technology and popular smart phones.With the rapid progress of science and technology,mobile Internet has the following special advantages:extensiveness,high speed,intelligence and complementarity.These advantages have strongly promoted the deep integration of the Internet and traditional broadcasting,giving rise to mobile network radio,which has become a new field for innovative development of broadcasting,a new platform for audio transmission and a new channel for information sharing.As of June 2018.China has 821 million Internet users.In the following months,the growth rate is also very strong,increasing to about 30 million people.In the same period,compared with the end of 2017,the growth rate is about 4.0%.Under the increasing trend of these two data,the penetration rate also shows an increasing trend,from last year's 42.3%to 57.7%.When participating in the data analysis,it can be found that by 2018,the number of people using mobile phones has expanded to 789 million,accounting for a huge proportion of all Internet users:98.3%.The substantial increase of Internet users brings great users to the mobile network platform and huge space for the development of the platform at the same time.The wide popularity of smart phones brings a solid material foundation for the arrival of the era of mobile media.The combination of network radio and mobile terminals complements each other's advantages.By 2018,after nearly six years of development,Internet radio has been transformed from a seed,grown and matured,and now it is fruitful.But in our life the common several big network radio stations:litchi FM,Himalayan FM,douban FM,dragonfly FM all may take this kind of radio station's representative,what their development course presents is the mobile network radio these years development trend,like a raging fire.Network radio,with its characteristics of fragmentation,interactivity and accompaniment,is popular among the public,and has become one of the most popular categories among a large number of apps emerging in the intelligent era.When new media apps such as radio and broadcast are loved by everyone,we know that socialized communication is the most important and important communication method in the era of new media,and various social software is the basic platform for socialized communication.Against the background of the Internet era,network radio is developing like a raging fire.In the meantime of continuous innovation and development,it also opens up the way of community communication and forms the online and offline community and community development through the platform.Broaden the communication channels,form a specific community,create a strong real-time participation,from the platform to the WeChat public number and other social software to bind the audience.This not only enables mobile network radio to get a wider development path in the communication channel,but also brings infinite possibilities to the future development of network radio.This not only enables mobile network radio to get a wider development path in the communication channel,but also brings infinite possibilities to the future development of network radio.In this paper,the emergence of network radio and its development in recent years,including the current development characteristics of a basic research,and then focus on the network radio community communication mechanism in this field.This paper takes lychee FM and Himalayan FM,two fast developing mobile network radio stations,as research examples,to conduct in-depth and comprehensive analysis of the development of radio in this field,and point out the existing problems and future path optimization of network radio community communication.