Research On The Merits And Enlightenment Of Himalayan FM Brand Communication

This paper is divided into four parts.In the introduction part,it mainly explains the research background,research purpose and significance,and makes a deeper research on the domestic and foreign research on such issues and the conclusions obtained.This part is a summary study,which lays a good foundation for the research on the paradigm and advantages of Himalayan FM brand communication in the following five main parts.The first part is the design of the research,based on the current situation of mobile radio brand communication in China.Including sample selection,research methods,research questions and the design of the questionnaire.This part provides support of data for the following parts.The second part mainly analyzes the current situation of brand communication and brand market pattern of China's mobile radios.This part introduces the current situation of brand communication of mobile radio industry in China.The key content is the current situation of brand communication of China's mobile radio stations through the Internet.At present,the domestic mobile radio brands in the market competition status is:the most prominent ones are Himalayan FM,dragonfly FM and lychee,other brands are competing with each other.Among all mobile radio brands,Himalayan FM has more downloads in the software mall than other brands.In the third part,it studies the paradigm of Himalayan FM brand communication.It mainly includes shaping exclusive knowledge web celebrity,?First create exclusive intelligent hardware,joint communication with cross-industry brands.The fourth part combines theory,based on the conclusions of research and design.and summarizes the advantages of Himalayan FM brand communication mode on the basis of the second part.Mainly include:The target of communication is precise,which conforms to the theory of "target of appeal" of advertising communication planning;relying on "opinion leaders",emphasizing interactive cross-border cooperative communication;using "media extension theory" to integrate into the immersion of scientific and technological communication;integrate numerous brand communication channels.The last part summarizes the Enlightenment of Himalayan FM brand communication to other mobile radio stations on the basis of the first four parts.Mainly put forward the following suggestions for other mobile radio brands:we can differentiate user types at different levels,rely on "opinion leaders",shape the personality knowledge elite with their own brand attraction on the network,and construct three-dimensional brand communication media channels,Optimize the Communication Mode of Brand Cross-border Cooperation.