Innovation And Proliferation Of Mobile Station APP "Himalayan FM"

Practitioners in the field of journalism and communication are facing the changing times and the new trend of the media industry.Focusing on the latest developments and latest developments in the media industry is the goal of every journalist student and practitioner.The current Chinese society has entered the era of the Internet 2.0,and the traditional broadcasting industry has gradually declined in this era.However,mobile radio apps relying on mobile terminals have emerged suddenly and achieved remarkable results.Therefore,in the eyes of many scholars,it has the great potential and the mission of the times to revitalize and transform the traditional broadcasting industry.Therefore,analyzing the audience of the mobile radio app,and analyzing the reasons why it is accepted by the users and the choice of the times,is of great significance to the revitalization of the traditional broadcasting industry and the long-term stable and healthy development of the entire broadcasting industry.This article mainly selects the head platform "Himalaya FM" in the current mobile radio app as a typical example,and uses two research methods,questionnaire survey and focus group interviews,to conduct audience analysis and research on the mobile radio app "Himalaya FM".It is divided into three main sections.The first part is the introduction.This part mainly introduces the research background,research significance,related research review,related concepts,research methods and possible innovations of this article.The second part is the body part.The main body is divided into three chapters.The first chapter is mainly based on the previous survey of the mobile station app "Himalayan FM",analyzing the logic and motivations of audience recognition,acceptance and diffusion of "Himalayan FM",and finding " The audience of "Himalayan FM" accepted relevant discussions consistent with Rogers' "Innovation and Diffusion" theory.Completed thepreliminary construction of the mobile radio app "Himalayan FM" audience acceptance model.The second chapter is based on a certain understanding of the logic and motivation of the audience 's acceptance of“Himalayan FM”,and further conducts group interviews with senior users of“Himalayan FM”,constructing an audience acceptance model of “Himalayan FM”,using quality Sexual research methods explore audience acceptance of "Himalayan FM".The third chapter is mainly after the completion of the entire"Himalayan FM" audience acceptance model,some reflections on Rogers' "innovation and diffusion" theory,and attempts to repair and repair this classic theory of communication under the discourse of new technology.Development,more adapted to the current use of communication research.The third part is the conclusion part,which summarizes and summarizes the content of the whole article.In the new era,look forward to the future development of the broadcasting industry and build a beautiful blueprint for the integrated and revolutionary broadcasting industry.The preliminary construction of "Himalayan FM" audience acceptance model.The second chapter is based on a certain understanding of the logic and motivation of the audience to accept "Himalayan FM",further deep poisoning the senior users of "Himalayan FM",and further constructing an audience acceptance model of "Himalaya FM" Qualitative research methods explore the audience acceptance of "Himalayan FM".The third chapter is mainly to reflect on Rogers' "Innovation and Diffusion" theory after completing the construction of the entire "Himalayan FM" audience acceptance model.It attempts to repair and repair this classic theory of communication under the discourse of new technology.Development,more adapted to the current use of communication research.The third part is the conclusion part,which summarizes and summarizes the content of the entire article.In the new era,look forward to the future development of the broadcasting industry and build a beautiful blueprint for the integrated and innovative broadcasting industry.The main research methods used in this paper are questionnaire survey method and in-depth interview method.The two research methods are combined to conduct audience research on the mobile radio app "Himalayan FM".