Research On The Influence Of Audiobook Broadcaster In Himalayan APP

The strong demand for media platforms by content creators and traditional audiovisual publishers has provided an opportunity for the growth of audiobook.Represented by the Himalayan APP audiobook platform with the aid of Internet information technology development,seize the era demand rapid development,audiobook broadcaster number is increasing.Based on the theories of identity and role playing in sociology and communication studies,this paper discusses the influence of audiobook broadcaster from four dimensions: the composition of their influence,the language influence,the cultural influence,the social influence and the brand influence.The full text is divided into six parts.The first part is the introduction.Analyzes the selected topic and the significance,research status of influence which audiobook being told in this paper,the research object,research methods and innovation.This paper uses the audiobook broadcaster in the Himalayan APP to study its influence.The second part is a questionnaire on the influence of audiobook broadcaster in the Himalayan APP.The content includes the questionnaire design,questionnaire implementation,questionnaire confidence validity test and demographic sample characteristics,etc.The third part is to study the language influence of the audiobook broadcaster.It includes the definition of broadcast language influence and the composition of broadcast language influence.The fourth part studies the cultural influence of the audiobook broadcaster,including the definition of their cultural influence and the role space of their cultural influence.The fifth part studies the social influence of the audiobook broadcaster,including the dual horizon of social influence,the generation way and the role space of social influence.The sixth part studies the brand influence of the audiobook broadcaster,including the definition of the audiobook broadcaster brand influence and the construction of the brand influence.Through the research on the influence of the audiobook broadcaster in the Himalayan App,this paper finds that the broadcaster have different degrees of influence on the audience in language,culture,society and brand.The language influence of audiobook is mainly exerted through the language attraction of the broadcaster,the language appeal generated by the broadcast works,and the language penetration generated by the listening habits of the audience.Audiobook broadcaster have a cultural impact on the audience,and the audience's aesthetic standards,aesthetic understanding and aesthetic mentality have changed.The social influence brought by audiobook broadcaster is also huge.In the field of life,they mainly output knowledge to the audience.In the field of emotion,the "empathy" and "empathy" make it easier for the broadcaster to go to the hearts of the audience and have a deep influence.The construction of the brand influence of audiobook is closely related to the accurate positioning of the brand and the strengthening of the brand image management of the broadcaster.