Research On Demand Change Management Of Notebook Computer ODM Project In W Company

Computer R&D integrated project management,demand change management is the key part to control the scope of the project.Especially in the consumer electronics industry,market competition is becoming increasingly fierce,market changes are becoming more frequent,and the requirements for products are becoming more and more complex.The success or failure of many new product development projects is not necessarily due to product technology,but may also be due to problems in project management.In the actual project,especially in the case that the application of domestic project management is still not perfect,the problem of demand change control management in project management is particularly prominent.In recent years,due to the impact of tablet computers and smart phones,and the saturation of the market of laptop products,and the restriction of the overall real economy,how to improve their competitiveness and reduce their costs has become an increasingly fierce competition.One of the difficulties faced by every enterprise is that many brand enterprises begin to choose ODM enterprises as the design manufacturers of products.Based on the related theories of project management,this paper uses the methods of literature research,investigation,induction and case study to analyze and study the related theories of demand change.The research theories include the related theories of the causes of demand change,the theory of demand change evaluation management and so on.The research background is the demand change management of ODM research and development project of notebook computer products.Taking the notebook computer project of W enterprise of the leading ODM company in China as an example,this paper uses the theory knowledge of 28 principles and fishbone diagrams to analyze the current situation and existing problems of the demand change of notebook computer ODM project,and establishes the evaluation change.More systematic evaluation of change needs,and finally provide a change management optimization plan for the evaluation conclusion.This paper systematically analyses and studies the problems existing in the demand change management of W company's notebook project,and finds out the reasons.At the same time,it also provides relevant optimization strategies,which will bring the notebook computer project of W company a better optimization reference significance,and make the notebook computer project more competitive.The company maximizes efficiency,cost and management advantages.At the same time,I hope to provide some reference for the notebook ODM project industry and promote the better development of the notebook ODM industry.