Tencent Video Self-made Variety Research

Under the background of the booming Internet in China,the competition of major video websites has intensified.In recent years,in the development process of video websites,due to the continuous development of technical means,video resources,high-quality materials,audience composition,and homogenized content resources,the major video websites have begun to transform,and they have made their own self-made banners.While the self-produced variety show maintained rapid growth during this period,a number of high-quality programs were born,which also showed many differences with the TV series.Tencent video self-produced variety shows continue to exert strength at this stage,leading the industry.Judging from the research overview of today's Internet platform video sites,academic research focuses on the status quo,development and success of online self-made variety,or explores Tencent's video single variety show,but less general research on Tencent's video-made variety..This article takes Tencent Video's several popular hot-selling variety shows in recent years,focusing on the choice of "Creation 101","The Son of Tomorrow","Tucao Conference","The King of the Attack","The Adventures of Life","A Good Book" and "The Signal of Heart" Wait for dozens of different types of representative cases to study,starting from the development of self-made variety,focusing on the innovation of various elements of the program,with carnival theory,popular culture theory,consumerism culture,postmodernism,audio-visual linguistics as the theory Support,using literature research,content analysis,video data and other methods,analyze and interpret the various innovations of the creation characteristics and communication characteristics of the self-made programs,and explore the aesthetic characteristics of advancing with the times.The main body of this paper is divided into four chapters: The first chapter mainly studies the style content,link form and star selection of Tencent video self-produced variety;the second chapter mainly focuses on the interaction mode with users and the spread in Tencent ecosystem.The third chapter mainly analyzes the aesthetic phenomenon of the program from the carnivalization and mass consumerism,including the variety of the virtual field of the network and the "small and beautiful" self-made variety with aesthetic value,trying to clarify the Tencent video in the homemade variety show.The cultural sentiments,life attitudes and aesthetic values revealed in the book;the fourth chapter points out the problems still existing in Tencent video and draws inspiration.