Research On Characteristics Of China Internet Events And Its Communication Characteristics In Recent Years

Under the background in web2.0, all kinds of Internet events constantly emerging. They have become the footnote of network public opinion and public sentiment. Interact with traditional media, they have created a unique media landscape, They also have brought an unprecedented influence on media ecology and social reality. This article adopts the method of qualitative analysis mainly, Supported by the microeconomic level of the case analysis. First,I will make a crude summary and brush from the network events,and then analyze their background, reasons, types, characteristics ,transmission characteristics and the most prominent problems in the process .In specific study in this article, the paper crades the major domestic Internet events in recent years firstly , and then basing on the specific characterization of the events ,the events will be divided into the public issues events and private issues events. To be specific, they have own nearly ten types. On inspection, we find there are several characteristics features: the multi-cultural participants, the diversified types, the powerful social influence, the realistic real subjects etc. There are also several distinct features during the events communication: multi-step flow approaches, labeling communication and so on .Besides, the author also points t out the existing problems and give some suggestions.