Research On The Characteristics Of The "Phenomenal" Programs Made By Website

Recently,internet video industry in China has grown and became a mature industry.Instead of offering second-rate programs,self-made programs on internet TV became more and more professional and high-quality which have high click rate and focused on popular topics.That is what been called “phenomenal programs”.However,compared with traditional TV industry,there are many problems in this new area.That makes the study of “phenomenal programs” valuable and meaningful.On the one hand,the basic circumstance of “phenomenal programs”need to be discussed from its definition and form.And then,this article outlines four main characteristics,high-quality,specialization,diversification and interaction.What's more,internet environment and“phenomenal programs” cannot be discussed separately.At last,on the orther hand,this article points out problems in China's video website,such as vulgarization by studying overseas video website and illustrates that increasing cost has to be the basic condition to make it professional and profitful.By doing literature research,comparative analysis and individual case analysis,this article demonstrates the main characteristics of“phenomenal programs” and the relationship between “phenomenal programs” and internet environment.This article also outlines the basic condition of “phenomenal programs” and its development in the future.