Female Discourse In The Context Of Social Media

Social media provides an open and inclusive discussion field for women with independent and free registration and multiple and interactive expressions,which also produced a different female discourse than in the context of mass mediaIn this context,this article selects the case of Pan Xingzhi,and looks at the specific forms of women's use of social media to construct female discourse.Through the analysis of textual analysis,it is found that the female representative of "Pan Xingzhi" describe women gradually awaken and gain emotional self-reliance during the struggle against bad men,reconstructing the true connotation and image temperament of "big girl" in the real female emotional growth narrative.She also explored the meaning of marriage with women by criticizing the traditional concept of marriage,and emphasized the realization of women's self-improvement by enhancing women's economic ability and strengthening psychological construction.At the same time,it also pays attention to strengthen understanding between the two sexes.Paying attention to the WeChat and female discourse,which are plagued by business and consumption,is also the focus of critical analysis."Pan Xingzhi" uses commercial advertising operations and female community operations.By analyzing the business model and advertising text,this article reveals the suspicious connection between female discourse and business culture.She advocates female self-reliance,and attributes female unhappiness to her own attitudes and behaviors,and finally guide women to buy emotional/psychological lessons to gain emotional growth.She developes business logic from consumer to product,and introducing women step by step into her business trap.The female discourse of "Pan Xingzhi" has the meaning of dispelling and resisting the patriarchal culture,but there are also self-contradictions and irrationalities in the specific expression,mainly as: focusing on issues in the private sphere,and the reasons for women's misfortunes are attributed to individual behaviors and attitudes,guiding women to obtain happiness through emotional self-defeating;want to interpret and dialogue men,but in the process of operation,it is surrounded by the knowledge and experience of re-introducing women into men;the image construction of "big girl" and "problem male" is not only easy tocause gender opposition,but also exposes its double standard of treating gender temperament.Women are required to resist traditional femininity,and to demand men with traditional masculinity.This article is aware of the limitations of social media and the accompanying new business culture misleading women into a state of discourse carnival and discourse alienation:in social media,women in the "her" era have become the main body of female discourse production,but in the process of individualized narrative,many "pseudo-feminism" views have been promoted,and they have been continuously flooded by means of "collective narratives".It also creates a gap between the virtual context and the real context;the new business culture context is a phenomenon that causes female discourse to cater to women,and sells female discourse as a "commodity" to women.Such female discourse practice is difficult to reflect the progress of women's thinking,nor can it truly show women's independence and promote gender equality.