Research On The Influence Of Short-video Social Networking On Urban Communication

Short-video is a new means of communication which has been popular in recent years,which has had an important impact on the theory and practice of urban communication while changing people's media contact and social choice.In 2017 and 2018,a group of phenomenal "web celebrity cities" representative by Xi ' An,Chongqing and Chengdu with the boosting and building of short-video,which has aroused widespread social concerns.This paper taking the phenomenon of xi 'an became "web celebrity city" with the help of short-video social networking as the starting point and the breakthrough point,under the theoretical guidance of communication,sociology and other related disciplines,investigating and analyzing the formation course and reasons of "web celebrity city" from the aspects of urban interpersonal interaction,urban image and urban culture,puts forward that the shaping of "web celebrity city" with short-video social networking is not a simple process of presentation and acceptance,which is also closely related to the transformation of social interaction.Many changes,including the reshaping of urban image and the promotion of urban marketing consciousness,are the result of short-video social networking influences urban communication.Through the thinking of the relationship between short-video social networking and urban communication,this paper draws the following views: Short-video social networking relying on the universality of communication subject,the diversity of dissemination content and the mechanism of encouraging sharing,promote the integration of realistic communication and virtual communication in the city,and establish a new type of urban communication relationship between intimacy and strangeness,It helps the public to get out of the "urban Island",stimulate the enthusiasm and awareness of participating in public life,and grow into a new "public person".Under the influence of this new type of urban communication relationship,the city's brand marketing consciousness is gradually awakened,the image has been further expanded,the urban culture tends to be rich and varied,and the development vitality is highlighted to a certain extent.However,when short-video is used in urban communication,there are also some problems,such as guiding deviation,insufficient users participation and one-sidedness of the effect,which is also reflected in this paper.