A Study On The Urban Cultural Dissemination In Jiangsu In Modern Pictorial

Cities are important individuals of global competitions in economy, culture and politics. In the social background of economic globalization, building a better city image has become important soft power in competitions. So it’s essential to enhance urban cultural construction and transmission. The carrier of urban transmission is pictorials. It’s essential to study its transmission strategy since it’s an important carrier of urban cultural transmission. Faced with challenges from new media, we should reconsider the transmission of urban pictorials, think in the long term, and optimize the transmission strategy, thus improving the effect of its transmission. Modern Edge, as the first pictorial of urban fashion in Nanjing, is of wide and high research values. Such values are not only theoretical but also practical.This paper study follows an important main line that is introduced by the city is pictorial.This essay is divided into four parts. The first part is introduction, talking about the origin of the studies and the aim and meaning of them and summarize the gains and losses of previous studies, making the studies in this essay practicable and necessary. The second part is the first chapter of the main body of the essay. This part mainly focuses on the studies of urban connotation and its influences, explaining relevant concepts and connotations, clearing main relationships, mainly to lay important groundwork for the following part of the essay. The third part is the second chapter of this essay which is the core content. This part mainly analyzes the strategy of the study sample and the analysis means of communication is from three different level;The fourth part is the third chapter of this essay. This part examines the current situation of the transmission of urban pictorials through case studies of Modern Edge, analyzes the shortcomings and offering suggestions within its power.This essay deeply studies this transmission phenomenon to provide urban pictorials with some ways of thinking and suggestions while creating a new perspective on enhancing power of transmission for Modern Edge, which is facing new opportunities of development.