The Research On The Report Of The Urban Management In The Newspaper In Changsha

The urban management is a special group in our country, which has existed for15years. The initial establishment of the urban management system was to cope with themore and more severe urban management dilemma in the process of urbanization.However in recent years, the urban management system is often-criticized because ofthe violent clashes in the enforcement process. And more and more people concern thespecial groups while it also becomes a hotspot that arise widespread concerns in themedia field. That how does the media build the urban management reports and how tobuild the image of urban management are the aims and the issues to be solved in thispaper.By empirical research and text analysis of Xiaoxiang Morning and ChangshaEvening News, we find that too much emphasis is placed on role models, the contentsof the report isn’t deep enough and the reports of the urban management’s achievementis much more than its work with suggestion. Second, the media agenda-setting on theurban management is too obvious which is influenced by the Government’s agenda,and the positive report is more than the negative reports. Besides, the media constructsthree kinds of image about urban management, positive image, negative image andwronged and helpless victims’ image, in which the majority is positive image. At thesame time, there are some deviations between the image of the urban managementpresented in medium and in society. For the shortcomings of the reports on the urbanmanagement between Xiaoxiang Morning and Changsha Evening News, this paper putsforward some recommendations for media to play the supervising function on publicopinion better: Firstly find more source of information; secondly set up special columnto facilitate communication between the government and the citizen; thirdly attachimportance to news comment; lastly enhance the news communicators’ autonomyconsciousness.