A Study Of Variety Programs On Pure Net From The Perspective Of Contemporary Youth Subculture

With the vigorous development and growth of the emerging media represented by the Internet,various kinds of homemade content of netizens show a prosperous scene of blooming flowers,and pure online variety shows have emerged as the times require.As a pure network product with Internet gene,pure network variety shows have been paid attention to by the market since its inception because it is different from traditional TV variety shows.After more than ten years of rapid growth,today's pure network variety shows have entered the golden stage of frequent phenomenal explosions,forming a stand-off with TV variety shows,the research on pure network variety shows is more abundant,and the discussion of pure network variety shows from the perspective of youth subculture has become a new perspective.Youth sub-culture,as a cultural form of resistance to dominant culture by stylized behavior of youth groups,has the characteristics of isomorphism between pure web variety show relying on the survival and development of new media.Therefore,in the research of pure web variety shows,it is not only helpful to dig out the youth sub-cultural characteristics of pure web variety shows,but also helpful to analyze the realistic dilemma faced in the contemporary social context through the form of pure web variety shows.This paper is divided into three chapters: Chapter 1 combs and integrates the concepts of pure web variety show and youth sub-culture,defines the definition of pure web variety show and youth sub-culture,combs the development context of both,and summarizes the internal relationship between them,so as to provide theoretical basis for the integration of thesis writing;Chapter 2comprehensively interprets contemporary pure web variety show from the perspective of youth sub-culture.This paper combs the typical types of youth sub-culture programs of pure-net variety shows,summarizes the construction methods of youth sub-culture of pure-net variety shows,and analyses the aesthetic characteristics of pure-net variety shows from the perspective of youth sub-culture.Chapter three is to make aesthetic speculation on pure-net variety shows in contemporary context,face up to the existing problems and realistic situation of pure-net variety shows,and put forward reasonable solutions at the same time.From the perspective of sub-culture of contemporary youth,the study of pure web variety shows requires us not only to see the advantages of pure web variety shows in the development process,but also to face up to the substantive problems and social dilemmas in which they exist.Pure-net programs have the problems of serious homogeneity of program types and similar forms and contents.Therefore,it is necessary to further cultivate vertical subdivision areas and realize multiple integration of various program types in order to eliminate their own cultural taboos.Under the guidance of consumerism and mainstream culture,we need to face up to the fate of being included,change from passive to active,and make full use of market opportunities.At the same time,facing the moral impact of sub-culture on the main culture and the infringement of "three vulgarities",we should persist in building a correct value orientation for young audiences,so as to enhance the cultural and social significance of net variety shows,and ensure that the public can get beneficial influence of multi-culture in the new media environment.