Research On Youth Subculture Communication In Music Network Variety Shows ——Take "summer Of The Band" As An Example

Music-based online variety shows are the type of programs that are currently popular among young people.The reason for their popularity is that the collision between music-based online variety shows and youth subcultures is deeply loved by youth subcultures,and will not receive much attention.The genre of niche music brought into the public eye.In the process of the collision and fusion of the two,the youth subculture has provided inspiration and new directions for music online variety shows,and its own style and form have also changed.From the early "subversion" and "resistance" to mainstream culture,with the vigorous development of multiculturalism in the online world,it has developed into a new type of cultural landscape,that is,showing a trend of symbiosis and integration with mainstream culture.However,if the youth subculture is allowed to develop arbitrarily,it will face many problems.The negative communication of youth subculture will not only have a negative impact on the ecological environment of music online variety shows,but also bring wrong value guidance to the youth group.Therefore,in order to promote the long-term development of youth subculture,music-related online variety shows must be examined.This research mainly uses the literature research method,content analysis method and case analysis method to comprehensively summarize and sort out the research evolution of youth subculture and music online variety shows.Based on this background,it analyzes individual cases from two aspects: internal background and external presentation.The core competitiveness of the "Summer of the Band" program lies in the selection of the bullet screen text in the program "Summer of the Band" to crawl,and to study the content construction of the youth subculture in it in a quantitative and qualitative way.At the same time,it also conducts in-depth research on the dissemination audiences and dissemination channels of youth subcultures in music online variety shows.On this basis,it draws the current two-way win-win development trend of cultural business,the symbiosis and integration of mainstream culture and youth subculture,and the experience and enlightenment of music network variety shows meeting the emotional demands of youth subculture groups.At the same time,it also gives suggestions for the development of music online variety shows: pay attention to moderate entertainment,prevent the dilemma of entertainment to death caused by pan-entertainment,avoid falling into the trap of consumerism,and insist on sustainable development;provide reasonable guidance to youth groups,establish correct values;cultivate identity and empathy,and tap the potential of the audience to ensure the diversity of music culture.This article objectively analyzes the current situation of youth subculture communication in music online variety shows.On the one hand,it recognizes the positive role of youth subculture in mass communication—activating mainstream culture and coexisting and integrating with it;On the one hand,this paper analyzes the dilemma of youth subculture in the communication of music online variety shows,and proposes corresponding countermeasures,in order to promote the long-term and healthy development of music online variety shows,and promote the comprehensive spread of diversified social culture.