Research On The Construction Of Youth Subculture Style In The Network Homemade Show "mars Intelligence Agency"

Transformation in the video industry development,strengthening government support original content policy and network young users due to reasons such as pull proportion increase,network homemade variety show ushered in the good development opportunity,to present a comprehensive rise trend in recent years.The online homemade variety show for entertainment has attracted a large number of young Internet users due to its strong original ability,original mode and bold discourse.More and more online self-made variety shows with precise service and open posture,boldly excavate the popular minority culture or subculture of youth,meet the different cultural needs of young users and enrich the cultural and recreational life of young people;It also makes the network home-made variety show to be a new platform for youth subculture,its unique style of representation that subtly affects the entertainment and values of youth groups.In 2016,the "Mars Intelligence Agency " was created and broadcast on Youku video with the good opportunity of network variety It has won a lot of post-90 s generation users' love for its innovative original programs and comedy content.This article takes "Mars Intelligence Agency" as a case study.Through three quarters of the program content analysis,combined with on-site group director and five users of the depth of interviews,through program self-construction and user interaction to construct two ways,the use of parody,Collage,deviant,labeling,self-deprecating and disclose one's secret way to explore behind the construction of entertainment,games,divisions,carnival youth subculture style characterization.Through this study,we found that behind the unique subcultural style presented by Mars intelligence,the identity of young people and idols was constructed.The regional isolation style constructs the program's gentle resistance to the mainstream culture and the culture of the parents,The spirit of innovation and self-pursuit of young people led by the carnival and game style.However,the subversive and entertaining style of the show is doomed to be the fate of the ideological collection and commercial collection.Based on the research and analysis of characteristics of program text,discover the youth subculture as cultural symbol of creation and output abundant resources,in the process of the style construction of cultural production and cultural consumption and to the young people are actively promoting the study of the theory of social learning,but the style in the process of constructing too entertainment,commercial,and deliberately deviant behavior has also had a negative effect.