| The rapid development of Internet technology has profoundly affected people's social interactions.The continuous development and application of mobile social terminals has prompted a change in the way people interact.In the mobile short video industry,the Internet giant headed by bat concentrates on short video and optimizes product content.Different types of users can participate in social interactions through praise,comment reply,forwarding sharing,rewards,and etc.in order to express their own emotions,and even set off a social boom of mobile short videos.The interaction behavior of mobile short video users can be better explained by American scholar Collins' interactive ritual chain theory and gift exchange theory,these are users form a complete and systematic interaction mechanism on mobile social short video platform through different forms of interaction.By waking up and stimulating emotional stimuli,the audience continues to participate in ritual interactions,sharing emotional energy,and ultimately enabling the audience to achieve emotional resonance to form group unity.Therefore,this thesis intends to use interactive ritual chain theory,supplemented by gift exchange theory,to explore the mobile social short video users,and explore the mobile by means of data analysis,content analysis and case analysis.The presentation and characteristics of user interactions in social short videos,as well as the social impact of interactions.The first chapter of this paper is to explain the development conditions of short video,mainly related to the popularity of mobile devices and 4G network,the formation of fragmentation time and long tail effect,the rise of content diversity and vertical.segmentation,financing increase and introduction of subsidy measures and the sharing of resources and the implementation of the "Jianwang Action" are five aspects to present the objective reasons and internal motivation for the rapid development of short video.The second chapter focuses on the association between the technical application of the mobile social short video app and the platform interactive participants.The intelligent optimization and editing of short videos is simple and fast,which not only gives users an immersive experience,but also increases user stickiness and improves platform retention.Due to the different types and motivations of the participating entities,the main participants in the mobile social short video platform are the general public users.The third chapter analyzes and explores the interaction behavior of users.The first is the ritual construction of feedback behavior,the platform is the specific place,the video is the focus of attention,the user interaction process is limited to other people's peripherals,and the interactive emotional results are shared.Secondly,the inter textual expression behavior in short video,rewriting and reproduction,imitation and transformation is the typical behavior of users to promote short video.Once again,the live interaction on the short video,the two-way interaction between the user and the user,the user and the anchor,enables the emotion to be instantly conveyed,especially the performance of the anchor and the gift of the user gift are the key to maintaining the continuity of both parties.Finally,there is the same fun and interactive interaction,where users form a group of concerns,extending from a short video platform to other social platforms.The fourth chapter is to summarize the social impact of mobile social short video user behavior.The emergence of short videos has expanded the way users interact,making video socialization increasingly popular.With the enthusiasm of many users,media and business have also turned to short videos,boosting the creation of the propagation matrix and the development of the short video economy,but behind its fiery,it also triggered such things as video violence,deviation of content values and immersive short video tape.The superficial pleasure and other social concerns. |
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