Research On User Interaction Behavior Of Mobile Short Video

At present,mobile short video has penetrated into all aspects of people's life.It is not only one of the important channels to obtain information,but also takes up a lot of leisure time and has rich entertainment functions.Among them,the powerful interaction function breaks the limitation of time and space,the timeliness of information dissemination is greatly enhanced,and the development of real-time virtual communication technology makes users not be the receivers of previous information,so as to transition to the users of information,which is an important function of short video platform.People are also from "watching video" to "shooting video" and "sending video".The users we know are not traditional platform users.They are influencing and participating in the production and production of content as a platform member.Based on the previous research on short video platform,in order to further explore the interaction behavior of mobile short video users,the author selected Tiktok,which is particularly hot in the current industry,as the case study object.In order to further explore the interaction behavior of mobile short video users,the author focused on the network questionnaire survey method,participation observation method and online interview method.From the perspective of user interaction,the author analyzed the hot pursuit of mobile short video in recent years Cause of holding.At the same time,from the perspective of interaction ritual chain and semiotics,this paper expounds the interaction behavior and results of mobile short video users.On this basis,this paper analyzes the role transformation of mobile short video users through interaction,as well as the impact of user experience and feedback on platform content production.Based on the above preparations,this article focuses on tiktok users' interactive behavior and the interactive results.First of all,as a ritual interaction,the interaction form of mobile short video is mainly based on the use of users' comments,likes,private letters,platform live broadcast and other scenes.In the process of interaction,users gradually gain an emotional energy,experience the satisfaction of self-expression,and these gains will be converted intothe power of the next interaction,and then start to participate in the new interaction Ritual.Every interaction of users is a kind of interaction ceremony.The interactive ceremony will form a complete interaction ceremony chain.If users get satisfaction experience in different degrees in this series of processes,the whole mobile short video platform will continue to be active.