The Interaction Design Research Of Community Based On Mobile Short Video Platform In PUGC Mode

The rapid development of information and communication technology has improved the user experience.Specifically,the wide application of 4G technology in 2015 has promoted the growth of Short Mobile Video.Short Mobile Video cannot only provide users voice and visual information but also fulfill their fragmented time.Through these characteristics,Short Mobile Video has attracted a large number of users in a short time.The improvement of information technology has broken down the barriers to publish Short Mobile Video through Personal Mobile Devices.Meanwhile,Building Short Mobile Video Platform through Professional User Generated Content(PUGC)is a new trend in this industry.This project will research on the arising problems when users publish and browse short videos on Short Mobile Video Platform built by PUGC.In addition,users of Short Mobile Video Platform are the short videos viewers as well as publishers at the same time.Thus,this research will adapt theories related to Interaction Design and Community,improving the interaction experience of PUGC Short Mobile Video users when they are acting as both short videos viewers and publishers,especially,in the perspectives of short videos publishing and browsing.This project will firstly adapt the research method of literature review and STEEP,analyzing the current situation of Short Mobile Video industry.Then case studies related to current communal Short Mobile Video platforms developed by Professional Generated Content(PGC)and User Generated Content(UGC)will be conducted.The importance of building community in Short Mobile Video platform could be identified through these case studies.After that,6-8 user archetypes and portfolio matrix will be developed,and the research method of questionnaire and quantitative analysis will be used to explore Short Mobile Video users' acceptance and requirements of building community in Short Mobile Video platform.In addition,this project will also adapt the research method of qualitative analysis including telephone interview and face-to-face interview to users from Short Mobile Video platforms developed by PGC and UGC.Through these field research,the feasibility of introducing community in Short Mobile Video Platform could be confirmed and the approach of building a communal Short Mobile Video platform through PUGC will be developed.The research result and main conclusions of this project are as followed.Firstly,the case studies have confirmed the hypothesis of building community in Short Mobile Video industry.Secondly,field research has identified the existing problems in Short Mobile Video platforms developed by PGC and UGC.Last,a communal Short Mobile Video platform was built through PUGC.This community is in a virtual form,which could break the geographical restriction and allow all the users participating in different communities based on their own interest.Building a community through PUGC and mining users' interests could promote the quick accumulation of Short Mobile Video Platform Users and integration of quality content.