The Star Of The Consumption Culture Under The Perspective Of Book Publishing Phenomenon Research

In the 1990s with the deep-going of China’s reforming and opening to the outside world and the accelerating of the international globalization consumerism had been achieving full penetration of our social life. In the consumer culture which extended by the consumerism, the stars and star culture continued to rise and boom. While the books written by the stars as one of the special commodity product had brought enormous effect to the society because of the huge star’s effect. Pointing at this phenomenon of the publishing of the books written by the star, there were also different comments in the society. But most of the comments are just scattered newspapers and magazines, the lack of discussion and analysis of the phenomenon of infiltration. Therefore, this article attempts to research the effect that consumer culture to publishing of the books written by the star in the perspective of star books published under the theory of consumer culture. We hope to get a clearer understanding of the significance of the publishing star books and hope it will have a more positive effect to the society.In this paper, the first part is to introduce the thesis writing background, domestic and international development status, the research purpose, significance, research methods, and other related content. At the same time, this paper also cards the meaning of the keywords related papers. The second part is put forward Lowenthal’s theory of ""Consumer idol" mainly from a theoretical point, and explore the value of cultural symbols of stars and the books written by stars, and further analyses the intrinsic relationship of the "consumer Idol" and star books. The third part is from the standpoint of practice, finishing the star book consumption status, and from the main consumer, consumer behavior, consumer psychology, analyses the publishing and consumer of star, as well as the effects that publishing of star books to the consumption. The fourth part is to discuss the process of the star book publishing, pointing out that the existing problems, and make some suggestions. I hope this study can be issued to provide a reference for the planning and publication of star books, and make star books have a more active role in society.