A Study On The Phenomenon Of Male Consumption In Reality Shows

As productivity improvement and material of great abundance,our country is entering the culture ideology of consumer society,consumption culture is more and more to dominate the cultural market,in the context of consumer culture,star industry become a popular product of the production company.Our draft reality show "super girl" is broadcast from 2004 and widely known,after more than ten years of development,draft reality show is also a shift from the traditional sporting talent now production idol,in it,along with the change of the consumer market and improvement of women's status,"blue consumption" has become an increasingly significant economic and cultural phenomenon.The emergence of the "blue consumption" have inseparable relationship with the promotion of the position of women,"blue consumption" broke the previous "men,women are watching" situation,in the draft reality show,men as a commodity will become the target of a female audience consumption,female audience leading program process,based on women love men dressed in a variety of appearance,sculpted bodies,change of temperament.All this seems to mean the rise of female power and even female power over male power.However,in the context of consumer culture,women participate in the game as consumers.Compared with the identity of "feminist" with clear political demands,the identity of "hedonistic consumers" in female audiences is more appropriate.Consumer culture has shaped men and women alike.Draft reality show is emphatically discussed in this paper,the "blue consumption" is how to provide pleasure,and how is constructed,in this culture phenomenon,gender as what role respectively,in the "blue consumption" gender trouble what is,and how should the consumption culture of hypnosis,this is the key point of this article tries to interpret.This paper takes reality TV talent show as the research subject and "male color consumption" as the research content.It discusses the phenomenon,reason and meaning in the framework.It can be divided into four parts.The second part summarizes the characteristics of "male color consumption" in reality TV shows.People's consumption of male color is the consumption of his commodity body,the exquisite emotion and gentle and non-aggressive masculinity.The third part explores the reasons for the phenomenon of "male consumption".First,the status of women is improving day by day.The second is the penetration of consumer culture."male consumption" is a consumer culture phenomenon in the final analysis.It extends from the situation that women are consumed to the situation that men are consumed.The third is the rebellious spirit of youth subculture.In the process of self-identification,teenagers need a distinctive label to prove their identity.The maverick expression of "male color consumption" expresses the rebellion of teenagers against mainstream culture and patriarchy.But for both women and teenagers,the rebellious nature of "male consumption" in reality TV shows is bound to be limited.In the fourth part,the author expounds the dilemma of gender liberation under the consumption culture and the hypnosis of the consumption culture to the reality.Finally,the author tries to discuss the possibility of the return of "spirit charm" in the way of re-establishing the aesthetic distance,so as to resist the illusion of the consumption culture.