Research On Publishing Integration Of W Press From The Perspective Of Value Chain

In the era of big data,China's publishing industry is undergoing a new transformation.The variety of traditional publications has been gradually compressed,and the growth rate of scale has been decreasing.And the growth rate of new publishing scale continues to accelerate.Traditional publishing and emerging publishing are increasingly integrated,complementary and common development has become inevitable.The state has promoted the integration of traditional publishing and emerging publishing to the height of national strategy.The relevant ministries and commissions of the central government have promulgated suggestions to guide the practice of integration of traditional publishing units.Traditional publishing units are trying to integrate traditional publishing with new publishing,but there are few theoretical achievements on the integration of traditional publishing and new publishing.Therefore,the research on the integration of traditional publishing and emerging publishing has great theoretical and practical significance.Based on the characteristics of the current big data era,this study explores the integration of traditional publishing and emerging publishing from the perspective of value chain.Firstly,it analyses the big data theory,value chain theory and publishing integration theory,and defines the actual business meaning expressed by traditional publishing,digital publishing and emerging publishing concepts.Then it analyses the development of value chain in the era of big data and its characteristics.Then,from the perspective of publishing value chain with the characteristics of the big data era,this paper explores the integration of traditional publishing and emerging publishing,which mainly embodies in the Publication integration technology,publishing products and publishing market,and realizes all-media publishing.Finally,taking W Press under a certain ministry as a representative case,this paper investigates the IT project of W Press,analyses the development process of integration of traditional publishing and emerging publishing,studies the trial results of Publication integration,and puts forward the practical path of integration development of traditional publishing and emerging publishing of W Press.