The Study On The Strategic Transformation Of S Magazine Towards Digital Publication

Due to the very fast development of the new Digital Periodical industry, the old Traditional Periodical publish industry is now facing a very big pressure in the existing and developing during this competition, and it seems the old Traditional Periodical is in hardly to develop themselves further. And now, it is a very tough subject for the traditional periodical on how to carry out the developmental strategy to challenge this innovation, participation the competition, and grasp the opportunities in this campaign.S magazine, a professional science and technology periodical, which has more than 30 years experience in the old traditional publication industry, however, now is also facing a big challenge from the external environment as well as the internal factors of themselves.By a comprehensive research and study, this article make a very systemic and comprehensive analysis to the macro environment, industry market, ability of the company,based on the analysis, and by reference to a lot documents and using the relative theories, a strategy for S magazine has been worked out on how to make S magazine turn to be digital-able.This thesis also proposed a high-integration, independent-innovation, market-orientation plan on how S magazine to carry out the digital publishing transformation by referring the current digital publishing mode and came out by the new forms of thought to break-through the current predicament and limited development approach. Meanwhile, the thesis also proposed a specific ideas and implementation plan for the digital publishing transformation of S magazine,as well as the points should pay attention,which mainly includes as below.Changing ideas, bold innovation, through the establishment of digital publishing platform, transform the ideas, "profit-making," "service the readers", aiming at more accurate demand of the market, improve the service and meet to market changeable need.Set up a digital publication mode, connect the digital publication with the traditional paper publication interactive and cooperative, implement the differential positioning, and make the digital media as a professional news and information service website.By establishing digital platforms, comprehensively integrate the information, establish the material database. By modern enterprise management concept s to strengthen organizational management, human resource management, and information management, also strengthen the communication, optimizate and standardize the work process.Implement the diversification operation, establish market marketing ideas, concern about the market, strengthen the brand management, improve the service consciousness, diversify the management, and expand the market share and increase profits; Diversification advertising business, multi-channel distribution, strive for the clients and readers, keep and enlarge competition ability.Journal digital is a continuous improvement process, must pay attention to the implementation of the ideological, skills funds and etc.