Case Analysis Of Network Originality Variety "This Is It" Series Programs

In the context of the rapid development of the Internet,based on the needs of netizen for entertainment,the regulation and control of national policies and other reasons.The network variety industry has developed rapidly.2017 is also known as the year of blowout of network variety.However,with the withdrawal of capital,major video websites need to rethink the network variety.Youku,as a leading video website in China,puts forward original series of variety arts,hoping to build Youku matrix with series of variety arts.This article takes Youku's "This is" series of variety arts as the research object to start the narration.This paper analyses the contents,forms and communication channels of series of variety shows,and summarizes the characteristics of series of variety shows: enlargement of fans' group and value orientation,brand-new combination of entertainment and e-commerce,scene innovation of series of variety shows,tailor-made post-production,etc.This paper also puts forward the shortcomings of the series of variety arts and corresponding suggestions.Hope to provide reference for the development of future series of variety arts.