Design And Implementation Of An Insurance Business E-marketing System

Insurance sales model has entered the Internet era.The insurance sales model has evolved from the traditional model to allowing people to actively learn about insurance,accept insurance and purchase insurance through the Internet.Relative to the traditional insurance sales model.Internet marketing has the advantages of low operating cost,easy promotion and no geographical restrictions.More and more insurance companies are actively building their own Internet sales systems.This paper implements an insurance network sales system.Designed to integrate various business models and implement the traditional sales process through internet,including sales routine,payment routine,distribution routine,etc.To achieve a complete sales process and be compatible with a variety of business models,this paper researches three aspects of requirements,design and implementn.1.Completed the demand analysis of the insurance network sales system.Write a requirements analysis document consisting of UML flow diagram,use case diagram,class diagram and sequence diagram.This document clearly defines the functions that the insurance network marketing system should achieve.2.Designed the overall architecture of the insurance network sales system which adapts many different customers such as common internet users,insurance business personnel and insurance agencies and are compatible with many external software platform such as Ali Pay,Wechat Pay,99Bill,etc.3.Implemented the presentation layer by HTML5,CSS3,etc.Directly accessing the Web page and opening it in Taobao or Wechat are both supported.4.Implemented the business logic layer.To ensure compatibility with payment software,it supports two ways of communicating with external software platform,function interface and callback function.The insurance network sales system implemented in this paper has been launched in the company's Internet system and has been used in daily sales for multiple departments.It can help the company better manage users,sales,payment,distribution and other services.It plays a good supporting role for the continuous changes in the company's product demand and the continuous growth of business volume.