Research On Internet Word-of-Mouth Marketing Of Book

The age of the Internet,publishing industry face enormous challenges and unlimited opportunities.To meet more and more serious Books consumer market,we must to make policy decisions about network marketing which is up to the standard of the ownership of press and publication.To integrate with the effective resources,and then we try to achieve an Internet spread and sales of Books successfully.To compare with the traditional book marketing model,the Internet Word-of-Mouth Marketing of Book model has obvious advantages which are in four key elements of marketing.These four key elements include the positioning in consumer demand,cost control,operation and communication.This paper tries to discuss the influences to the books sales under the Internet Word-of-Mouth Marketing of Book model.Network marketing books is based on the raise,development and integration of the internet.The marketing strategy is changed from single to variation.The effect of the marketing books is different in different stages.Among them,as one of the marketing strategies,marketing books is becoming more and more popular under the public praise.There are barely having studies on well Internet Word-of-Mouth Marketing under the circumstances of the marketing books.So,it is of great importance to study the network marketing books from the perspective of Word-of-Mouth Marketing.The paper makes a conclusion about the connotation and ingredients of the spoken of the network marketing;meanwhile,it also takes the investigation into the consumers' behaviors of purchasing books as theoretical background.Through an empirical research method,the paper designs and selects the valuable word-of-mouth network data,including recommendation of buyers,reviews of readers and sales ranking of all kinds of books.After the data,the author gets the factors of purchasing through constructing the model of forecasting of book sales.Finally,the paper gives the effective strategies and the best propagation path of Internet Word-of-Mouth Marketing of books and states the limitations of the study and the further research prospect.The experiment shows that the selected network media platform exhibits a higher degree fitting to the sales of the network marketing books.Reader's book review does have effect on the purchasing channel of the books and it also has a good effect on consumer's purchase decision.