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The Design And Implementation Of Of The Sales Management System For The Microblogging Marketing Services

Posted on:2014-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:L J HuangFull Text:PDF
GTID:2308330482472226Subject:Software engineering
Abstract/Summary:PDF Full Text Request
In recent years, the rapid development of e-commerce has promoted the transformation of the enterprise sales methods. As the new sales channels, the Internet salse has gradually established and popularized. In recent years, with rapid development of social networking, microblogging marketing has attracked more and more enterprises. However, microblogging marketing is still in the exploratory stage now, some forward-looking companies have launched a professional microblogging marketing agency services, and developing management system for microblogging marketing services, and providing enterprises with professional microblogging marketing service has great significance.This article comes from the "Weixiaoer" project. The Article briefly describes the project background, domestic microblogging marketing services and systems development profile, and introduces related technologies. The article analyzes the business demand and target users of the project, and detailedly analysis the requirement of the system. The system contains two main functions:on the one hand the system needs to have the sales and management capabilities of service product to undertake the tasks of the sales and management platform of company; On the other hand the service product what the company is selling is microblogging marketing agency services, so the system needs to provide marketing microblogging service-related functions. The article uses ASP.Net technical framework which is based on IIS6, analyzes system processes and information flow, gives the design strategy, design a multi-layered system architecture and deployment structure, and transmission of information, designs the key data model and security appropriate measures. The article takes the basic functions of the micro-blogging service, sales management functions and staff management as example, gives a more detailed concrete realization.The system described in this article has been formally launched, has taken the responsibility of network sales management and made the service product sales and management more convenient and faster. At the same time the system as the the microblogging marketing services system, provides customers with microblogging marketing basic services, mproves the site’s usage and user stickiness and improves user loyalty.
Keywords/Search Tags:Internet Sales, Microblogging Marketing, ASP.Net, Web Development, OAuth Authentication
PDF Full Text Request
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