Research On The Collective Memory Construction Strategy Of National Treasure From The Perspective Of Communication Ritual

Chinese excellent traditional culture is the deepest cultural soft power in China and a valuable spiritual wealth.The collective memory of Chinese traditional culture plays a very important role in shaping national identity and inheriting national culture.Cultural programs is an important cultural scene of the construction of collective memory,at the end of 2017,CCTV launched wenbo exploration program "national treasure","red",caused people's attention to cultural programs,it is shell with variety,taking culture as the core,with a national treasure as the theme,tells a national treasure,the legend of "all men are mortal" awaken the people about the national treasure,about the memory of the Chinese traditional culture."National Treasure" takes full advantage of the important role of program ceremonies in shaping collective memory.This article will start from the perspective of the ritual concept of communication,take the program texts of the first and second seasons as the research object,use text analysis methods,literature research methods and other research methods to explore the strategy of "National Treasure" in constructing collective memory.Analyze the shortcomings of the program,so as to further explore how cultural programs can better construct the collective memory of the audience.The paper is divided into three parts.The first chapter analyzes the construction of the "National Treasure" communication ritual,mainly from the three aspects of scene construction,form construction and content construction,so as to further explore how the program uses the ritual to construct the collective memory of the audience.The second chapter discusses the construction strategy of collective memory of "National Treasure" from the perspective of communication ritual concept,and analyzes how the program is based on the present and reconstructs collective memory in the context of the new era.The third chapter analyzes the problems of "National Treasure" in constructing collective memory,and on this basis,attempts to explore the strategies of cultural programs in constructing collective memory: using modern media to create media ceremonies;rationally selecting guests and enhancing The appeal of program ceremonies;various forms of awakening collective memory to "live" the culture;digging deep into traditional culture and making proper use of program ceremonies;strengthening interaction and guiding audiences to participate in collective memory practice.