Report On The"guangxi Spirit" By Guangxi Daily (2011-2018)

Since the reform and opening up,all aspects of Guangxi's development are constantly refreshing the history.It is not the closed-minded and traffic-blocked"Nanman Land"thousands of years ago.As an important bridge between China and ASEAN countries,Guangxi is now a good window for China's external image publicity.Since entering the new century,Guangxi is facing a new round of challenges with a new attitude,which requires the people of all nationalities in Guangxi to have a common belief and spirit to join the army of building a beautiful Guangxi."Guangxi Spirit"came into being at the historic moment.On November 11,2011,the report of the 10th Congress of the Guangxi Zhuang Autonomous Region of the Communist Party of China first proposed the"Guangxi Spirit"with the basic connotation of"unity and harmony,patriotic dedication,openness and tolerance,innovation and competition"."Guangxi Spirit"as the cultural soft power of Guangxi plays an important role in the political,economic and cultural development of Guangxi,and"Guangxi Spirit"as a spiritual and civilized force plays a vital role in the development of all aspects of Guangxi.However,the dissemination effect of"Guangxi Spirit"is not very good,and what problems exist in the dissemination of"Guangxi Spirit"?The article starts with the media and audience respectively.The article is divided into six parts.The first part is the introduction.It mainly introduces the research background,research significance,related literature review,research methods and innovation points.The second part mainly states the"Guangxi spirit".The background,basic connotation and the status quo of"Guangxi Spirit"are proposed.The third part is to select"Guangxi Daily"as the main research object after understanding the status quo of"Guangxi Spirit",and to analyze the"Guangxi Spirit"through content analysis.The basic situation of related reports mainly includes the time of the report,the number of reports,the location of the page,the source of the news,the topic of the report and the genre of the report.The fourth part is based on the analysis of the content of the third part,the"Guangxi Spirit"in the"Guangxi Daily"The analysis of the characteristics of related reports;the fifth part mainly analyzes the communication effect of the current"Guangxi Spirit"from the perspective of the audience,including the audience's media habits and preferences,the audience's recognition of the"Guangxi spirit",and the audience's understanding of the"Guangxi spirit"channel.And the audience's perception of the spread of the“Guangxi Spirit”;Section 6 According to content analysis and survey data analysis section concludes that"Guangxi spirit"Communication problems and propose appropriate countermeasures and suggestions.