Research On Reform And Innovation Of The Guangxi Daily In The View Of Media Technology

In the past few decades, the ever-changing media technology is changing wit h the spread pattern and ecological environment of the media. As Professor Xie Gengyun said in2010China microblog Annual Report:"As one kind of media’ s users spread to50million people, radio took38years, television took13years, Internet took four years, and microblog only took14months."Today, with3G,4G, WIFI and other communication technologies mature, and with the growing popularity of smart phones, mobile phone terminal mushrooming, the world has entered the era of Mobile Internet Age. Followed by "two-dimensional code"," magic code" and other new media technologies that break the traditional media of communication.As the party’s journalism, the party newspaper shares the common weal and woe with the party. It is not just a piece of newsprint, it reports the voice and requirements of people timely to the government. Consequently, it plays an important role in transmitting an order from above and reporting the feelings of the common people to the higher authorities. Meanwhile, it also has special functions in publicity and guiding the public opinion. Therefore, Faced with the challenges posed by new media, the party newspaper is in urgent need to deal with the challenge and make reform and innovation.Based on this research background, the paper takes "Guangxi Daily", the party newspaper of Guangxi Zhuang Autonomous Region, as case study. Combining with its news of "Guangchuan More Code" mobile phone application published on November8,2013, and starting from the perspective of new media technology, the paper Select "Guangchuan More Code" online, after four months of121, guangxi daily as sample, the present situation of the application of "Guangchuan More Code" is analyzed, and on this basis to "Guangchuan More Code" so as to provide some reference suggestions for the reform and innovation of party newspaper of party newspaper in the current environment.