| The new Internet technology has brought a new wave of traditional media innovation and transformation,and the new media is the trend of the provincial party newspaper to embrace the new media.It is also an act to adapt to the new ecological revolution.In this case,it's a good attempt to set up news clients.The mobile news client with the characteristics of mass information,convenient operation,specialization and interactivity is becoming an important channel for mobile Internet users to obtain news information.But the market has been showing a trend of the red sea,the provincial party newspaper news client should abide by the party newspaper background in the competitive news APP market,and also have to follow the rules of the new media,,and make breakthroughs in the development of its own limitations.By focusing analysis on the clients of the guangxi daily,the paper summarize the objective conditions of development,such as the policy support of the integration and development of traditional media and new media,and the technical basis of the integrated media ecosystem of guangxi daily media group.Based on the systematic analysis of the operation practice of guangxi daily clients,the paper points out that its contents are thin,weak in function,poor in user experience,lack of high quality news products,and undeveloped profit model.To solve these problems,this paper suggests that guangxi daily clients should start from building an aggregation content platform,deeply ploughing original columns,developing rich local communication resources,and diversifying revenue and profit,etc.,to create a traditional media news client with distinctive features,Internet thinking,rich content and adapt to the development of The Times. |
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