Research On The Production And Dissemination Of Knowledge From The Perspective Of Visual Culture ——Take The "Learning Area" In The Bilibili Video Website As The Research Object

The thesis takes the knowledge zone of Blibili's barrage video website as the research object,uses text analysis and participatory observation as research methods,and uses visual culture research as a theoretical reference,and uses some of the Blibili's barrage video website knowledge zone videos as research examples.Research on related visual phenomena and visual practices in the knowledge zone of the bullet screen video website.With the advent of the visual age,all levels of cultural development present a highly visualized trend.As one of the important carriers of current visual culture,mobile video has penetrated into the field of knowledge along with the development of mobile Internet and new media technology,reconstructing knowledge dissemination The new scene of the new environment recreates the potential knowledge learning ecology.Research believes that in the new knowledge dissemination scene,the importance of vision has greatly increased.On the one hand,in the practice of knowledge production,visual image production technology has become a prerequisite for knowledge production,and visibility has become the basic logic of knowledge organization and composition;On the other hand,viewers also use vision as a way of acquiring knowledge.They acquire knowledge and form memories through wandering,wandering and interacting with their sights.They can obtain emotional energy that motivates themselves and relieves loneliness by watching bullet screens and learning live broadcasts.However,vision is a product of social construction,and there are complex power mechanisms and operating orders in the way and content of people's view.The research further found that the knowledge encoding and decoding in visual culture is not simply the visual processing and dissemination of knowledge.There are many rules and principles in it.At the end of the paper,the concept of "visuality" is used to analyze the hidden in the image.The four intricate ideologies behind the symbols and their relationships trigger thinking about the visual landscape generated around knowledge on the Blibili Barrage video website.