Research On Interactive Mechanism And Innovation Development Of Bullet Screen Video Website

In recent years,the influence of domestic bullet screen video websites is increasing,especially bilibili bullet screen video websites.In the Internet era,bullet screen has developed into a kind of social activity.Bullet screen users show the characteristics of community in the interaction process,and the individual viewing activities of viewers are gradually transformed into group ritual activities.The interactivity of the bullet screen video website,the youth of the audience group and the subculture of the platform cultural atmosphere all reflect the distinct characteristics of the platform and the research value.From the aspects of content production,user interaction,market innovation and so on,it demonstrates the excellent performance of interactive communication mechanism of bullet screen video websites.Bullet screen video websites show characteristics such as high proportion of active users,high user loyalty,rich forms of interaction and multiple language expressions,which add vitality to the user interaction of bullet screen video websites.In order to analyze the interactive mechanism and innovative development of bullet screen video websites,this paper chooses the most representative Bilibili bullet screen video website in China as the research object,takes the interactive ritual chain of American scholar Randall Collins as the theoretical basis,and studies the interactive mechanism and interactive innovation of Station B.The thesis begins with the related concepts of bullet screen video website and interactive ritual chain theory to sort out the development history of bullet screen video website.Secondly,by conducting a questionnaire survey on some users of the Bilibili barrage video website,the basic attributes,user participation and user interaction behaviors of the users of the barrage video website are mastered.In the fourth part of the paper,the user interaction mechanism of bullet screen video website is studied from four aspects: the user interaction behavior mode,interactive content,interactive behavior characteristics and the effect of interactive ceremony.The fifth part of the paper is the innovation and optimization suggestions of bullet screen video website user interaction experience.As for the innovation and development of bullet screen video website user interaction experience,this paper mainly sets strict entry and punishment mechanism;Technological innovation to build offline interactive scenes;Multi-directional support and incentive up the main,do a good job of video content "gatekeeper";It is analyzed from four aspects: integration with mainstream media,getting close to young audiences,and realizing interesting interaction.Finally,from the three perspectives of improving algorithm,upgrading technology and enhancing community user stickiness,this paper puts forward optimization suggestions for improving user interaction experience of Station B.