Chinese Political Books Research On Publishing Innovation Paths In Southeast Asia Under The Background Of China's Publishing “Going Global”

"Going global" of China's publishing industry is an important measure to promote Chinese culture to the world,as well as an important mission and task of China's publishing industry.Driven by the government's plentiful positive policies,China's publishing industry has also achieved remarkable results.From the perspective of copyright trade in the national press and publishing industry in 2016,the number of copyright export varieties to the United States,Britain,France,Germany and other European and American countries is up to 2,346,accounting for 21% of the total.Southeast Asia has geographical basis and cultural origin with China.China is playing an increasingly important role in publishing the blueprint for going global.In 2013,President Xi proposed to jointly build the "silk road economic belt" and the "21st century maritime silk road",namely the "One Belt And One Road" initiative.The "One Belt And One Road" initiative has pushed China's publication "going global" to a new stage.This article focuses on the "going global" path of China's politic books in southeast Asia,analyzes the existing deficiencies,such as: handling of religious and cultural differences in southeast Asia remains to be improved,there are gaps in translation,publication and linguistic habits of southeast Asia,there is a deviation between published products and reader's demand,the propagation mode in southeast Asia need to shift from single to the interactive.On this basis,the author puts forward some countermeasures and suggestions such as "establishing southeast Asian college of translation for overseas students","using digitalization","encouraging folks in Yun nan and Guangxi province to contribute",and "strengthening the coverage of ‘China bookshelf' in libraries of universities in southeast Asian ".I look forward to putting forward Suggestions for China's publishing industry to "go global".