The Media Presentation And Evolution Of Lei Feng's Image

Since the "China Youth" magazine first published the inscription of Mao Zedong's "learning from Comrade Lei Feng" in March 1963,the country has set off a wave of learning Lei Feng,from the vigorously promoted Lei Feng deeds to "learning Lei Feng,doing good things" Lei Feng is an advanced model.Fifty-five years have passed,and too many advanced typical figures have been shaped and promoted.Some of them have been remembered for generations,while others have been forgotten in the long river of history after the time has passed.The image of Lei Feng is of course It also undergoes inevitable changes and reconstructions,but no matter how the political situation changes,the spirit of Lei Feng has lasted for a long time.This article selects the "Liaoning Daily" from 1963 to 2018,the relevant texts of Lei Feng report as a research sample,from the macro and micro levels,to explore what the image of Lei Feng in Liaoning mainstream media and the reasons behind it.At the macro level,through the high-level summary of the Lei Feng image presented by Lei Feng reports in three different historical stages,the microscopic analysis of the theme,genre,object,and edition of the report,and the use of a large number of data and charts,intuitive It shows the changes that the Lei Feng report in the "Liaoning Daily" experienced during the past fifty-five years,and discovered and understand how Lei Feng's image was constructed and evolved in these decades.In the first chapter,the paper summarizes the core concepts of the article.The second chapter is the statistics of the sampled samples.It shows the three evolution stages of the construction experience of Lei Feng's image and the characteristics of different stages in the Liaoning Daily from the macro and micro levels.The third chapter summarizes the three stages of evolution experienced by Lei Feng and the three influencing factors behind this change.The fourth chapter puts forward the problems that traditional newspapers have when constructing Lei Feng's media image.The fifth chapter summarizes the experience that Liaoning Daily can learn from in Lei Feng's report and the strategy that should be adopted in the future to construct Lei Feng more reasonably.The last chapter is the conclusion of this article.It is proposed that the media should build on the image of Lei Feng.It should not only draw lessons from past experience,but also advance with the times and always spread the spirit of Lei Feng that fits the current environment.