Research On The Presentation Of Fan Image In Internet Media

With the development of the Internet,the speed of information dissemination is constantly accelerating and the scope of dissemination is constantly expanding.Network media's ability to spread has already surpassed traditional media.Therefore,in the Internet era,it is the network media that affects the public's perception.Thanks to the popularity of social networks and image dissemination,fan groups are quickly generated and leverage the gathering of online platforms.The rapid growth of the fan base has attracted the attention of the public and scholars.But is the "fan" image of the Internet platform real and objective? When social media constructs the media image of "fans" through different symbols,what social impact will it have?Therefore,the reasons for the formation of the "fan" image and its significance have to attract our attention.The introduction of this article explores the background and significance of the research on fan image.The author has combed related researches on fan culture,fan group and fan image at home and abroad,expounded the core concepts "media image" and "fan" contained in this article and introduced the research methods to be used in the study.The first and second chapters dissect the "fan" image.First of all,starting from the presentation of the "fan" image in the online media,a statistical analysis is performed on the number,tendency,and length of the fan image in the online media.Subsequently,this article will analyze the text content of specific cases in the online media.And summarize the specific methods used in the construction of "fan" image by internet media such as simplification,symbolization and stigma.The focus of this research will be explained in chapters 3 and 4.Among them,the third chapter analyzes the reasons for the appearance of the fan image,including the reasons for the existence of the fan group itself,the psychological reasons of the public and the reasons for the characteristics of news communication.Chapter4 analyzes the role of the media in the presentation of the "fan" image,and summarizes the many forces that have an impact on the construction of the "fan" image by the media.This research is an analysis of the image of "fans" in online media.Therefore,in Chapter 5,we reflect on and summarize the "fans" in today's online media,and provide reference opinions for the various forces that build up the image of "fans".I hope that this research can guide the behavior of the fan group to help the healthy development of fan culture,and then promote the enrichment and prosperity of social culture;provide perspectives and ideas for the public to understand the fan group more deeply;The media's ways and means of constructing media images provide reference opinions and serve as warnings and education in news reporting.