The Image Of Journalists In State-Owned Media Of China-Turned-Politicians On The Media Presentation

Career transformation could exist in any occupations; journalist is no exception. And these journalists who choose to enter politics(hereafter referred to as Journalist-officer) has caught much attention. It's should be normal thing for journalists entering in politics, not a brand new phenomenon in society. However, due to the complicated relationship between Media and Politics, together with most of those journalists are “Celebrity” in the press, which makes the interpretations for this phenomenon have a deeper meaning.First, this paper takes state media's journalists who enters in politics as sample, and finds out they have drawn much attention in their early political period. Then, this paper chooses these journalists, such as Fan Liqing, Zhangzheng, Wangzhi, Wuhao, that comes from CCTV, Xinhua News Agency, China Youth News and Guangming Daily, to make quantitative analysis. Through this, this paper works out the media image of these “Journalist-officers” in their early stage, and gets the different between normal officer and “Journalist-officer” by comparing their positive and negative evaluation, advantages and disadvantages one by one. After this, the paper analyzes reasons why “Journalist-officer” cases so many controversies from the perspective of Media Politics, Celebrity Effect and Stereotype. In the last part, this paper discusses the advantages and disadvantages of being an officer from journalist, and concludes the positive part and some suggestions for improvement. Meanwhile, this paper also rethinks the officer's selection mechanism in our country.In quantitative analysis, this paper finds that most of the reports about “Journalist-officer” are positive, which arise much doubts in public. In case study, because of their professional knowledge in Journalism, these journalists have great strengths after they entered in News Propaganda Department. The reasons why “Journalist-officer” has such Media image, this paper attributes it to the close relationship between media and politics, the celebrity effect and the Stereotypes of the public. This paper hold the rational attitude to the phenomenon of “Journalist-officer”, considering their professional ability and good media literacy, which indeed improves the propaganda ability of government department. At the same time, in order to form a more harmonious relationship between Media and Politics, the officer's selection mechanism in our country should be more open and transparent in our country, and putting media literacy into the measure standard may be a good choice.