Research On The Development Strategy Of J Sci-tech Journal Under The Media Convergence Background

With the development of economy,the media pattern and communication technology have undergone profound changes.Under the background of the declining circulation of traditional media and the vigorous advocacy of media convergence,sci-tech journals affiliated to trade journals have been constantly exploring their own way of media convergence.As an important part of traditional media,sci-tech journals have certain advantages in the context of media convergence due to their professionalism and knowledge dissemination.The literature research,case analysis and SWOT method were used in this paper,combined with the experience of the individual,and J journal development for case study,to present J journal development situation and problems under the background of media convergence,and put forward the development strategies of brand,intensification of resources and diversification of communication ways for J journal from the view of ideas and knowledge,contents and transmissions,services and functions,operation and management,personnel practices and so on.The media convergence is a new trend of media development in today's world,and it is also an innovative development path for traditional media to improve their overall strength and core competitiveness and build all-media under the impact of digital revolution.Sci-tech journals will still play an important role of transmission in quite a long time in the future.J journal will get wider development space only according to its own advantage,position,contents,and media convergence mode and operation management.