Analysis Of Electronic Journals Communication Strategy

As the developing of web 3.0 and phone 4G technology, internet covers all aspects of human being, digital reading occupy a large part of reading market, due to the convenient reading, lower cost and diversity reading form, e-reading becomes the essential content of Micro-Media. From the earliest version of internet web to today’s mobile terminal APP version, the form and content of the electric journal has changed with the changing of the developing of technology, and its communication method has changed from the changing of the internet information environment.The discuss of the Micro-Media pattern in this essay is make up of we-chat, micro-blog and APP, by combining the relevant example of the Micro-Media APP,. Discussing in the environment of Micro-Media, the problem and the rational advise in the electric journal APP, in order to direct the communicating of the nowadays electric journal.The essay has five parts, due to analysis the relevant content of electric journal, give up the rational advise of the communication of the Micro-Media, the following are the main content:The introduction mainly from an overall introduction of this paper thought, main research methods and results in this paper, the domestic and foreign research, introduce a macro framework for the whole.The first chapter is the key of APP:platform of electronic journals, from the development process of electronic journals, and APP support significance of electronic journals of two most of electronic journals, introduces three kinds of APP presentation, through the analysis of electronic journals of its own APP platform is the key platform of Electronic Periodicals.The second chapter is the analysis of electronic periodicals APP transmission mode, the first from the definition of "micro media" itself and its propagation mode began to explore, then draw out the electronic journal "micro media" mode of transmission, paves the way for later research contents.The third chapter through analyzing the three problems of electronic journals in the communication of APP, including the "micro media" the platform are adequately whether setting using interconnection between memory three, it concluded that the electronic journals of the difficulties encountered, thus draws the conclusion behind.The fourth chapter is the content of electronic journals in the "micro media" on the editing suggestions, through the above analysis, given in the WeChat, micro-blog, client oriented editing suggestions.The fifth chapter is the focus of the full text of the essence is being discussed in the paper, suggestions that electronic journals in the "micro media" in the spread of. Aims to the full text electronic periodicals pave the way, will be able to get a good effect of communication in the "micro media".The sixth chapter is the prospect of electronic journals in the future, put forward the author’s research in the field of some of the bold vision and thinking, expect to have the achievements of the future...