| The rapid development of Internet and new media has brought great challenges to the traditional media.Therefore,scientific journals need to carry out digital transformation to adapt to the development of the times.We Chat official account as a platform for information dissemination,after its use and promotion,it has gained the attention of various industries because of its advantages of multiple communication.At present,most scientific and technological journals are still in the stage of growth of We Chat official account.Sci-tech periodicals need to better adapt to the development of new media.Therefore,it is of practical significance and theoretical value to conduct in-depth research on the operation of We Chat official account of sci-tech periodicals.This paper takes We Chat public official account of sci-tech periodicals as the research object,and discusses the operation strategy of We Chat official account of sci-tech periodicals based on information feedback theory and CIS Corporate Identity System.The author uses content analysis and case analysis methods to make a comprehensive analysis of We Chat public official account in the sci-tech journals from the perspective of editing practice.Combined with the We Chat index of Qing Dynasty,the operation data of We Chat official account of sci-tech periodicals are analyzed.The official account official account is the first to introduce the research background and significance of the We Chat public number in the sci-tech periodicals,the literature review and research methods.The second chapter analyzes the development of We Chat official account in sci-tech periodicals,including the operation status and development stages of the We Chat public address in the sci-tech periodicals.The third chapter conducts a sample survey on the We Chat official account of the sci tech journals with the help of the clear data,and the fourth chapter will take the enterprise as the example.The identification system CIS(Corporate Identity System)is applied to the operation of We Chat official account in sci-tech periodicals,and the corresponding strategies are put forward in the aspects of MI(Mind Identity),image recognition VI(Visual Identity)and behavior recognition BI(BI)respectively.The fifth chapter puts forward the optimization path of We Chatofficial account in sci-tech periodicals.The study found that the operation level of We Chat official account of sci-tech periodicals can be improved through three aspects.In terms of mi(mind identity),it can be improved from three aspects: positioning concept,content concept and marketing concept.In terms of positioning concept identification,it is promoted through distinct publishing style,user thinking and other strategies;in terms of content concept,it is promoted through academic dynamic tracking,focus on hot spots and other strategies;in terms of marketing concept,it is provided with membership system,wechat community and other strategies to operate.In the aspect of visual identity VI(Visual Identity),the We Chat official account of sci-tech periodicals should be integrated with image design,including the unique design of the head Logo,the practical and aesthetic design of the menu bar,the functional setting of "automatic reply",the "one page layout" of the article layout and the overall coordination color matching.In the aspect of Bi(behavior identity),it is mainly improved through internal behavior identification strategy and external behavior identification strategy,including stabilizing wechat push time and frequency,strengthening the construction of wechat editing team,launching online knowledge payment construction,carrying out wechat cultural innovation and operation,and developing wechat small programs.Overall,through these three improvements,we can systematically improve the operation level of We Chat official account of sci-tech periodicals.The optimization path of We Chat public number in sci-tech journals is from the construction of We Chat matrix,the realization of cluster development,the interaction with users,the improvement of evaluation system and the building of We Chat official account official account.Media convergence represent the general trend.The sci-tech journals need to operate We Chat official account.Specific operational strategies and optimization paths can help them to improve their operation capability and level faster,and enhance the influence of sci-tech periodicals. |
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