| Globalization is a double-edge d sword, it at the sam e time as a driving force and incentives, may inevitably have a negative imp act, the hom ogenization of culture is its negative impact is obvious. Cultural homogeneity let us thinking about how to take a leading position in communication,so that Chinese native cu lture can get the right to spe ak in the world. Regional cultu re, as an ef fective way to resist cultural colonialism and prom ote excellent traditional Chinese culture, deserves to be taken seriously. This paper chooses the Sichuan TV drama as the representative,and tries to study the geographical environment and the space of the urban environm ent in the Si chuan drama from the perspective of Media Geography. Taking regional characteristics as a breakthrough point of the study,we can study the association between the urban space and audience identification through what m edia shows to us.Actually,what the media shows is the third space,it is formed by deconstruction and reconstruction of the material space and spiritual space,it include them,and then transcend them. When the TV play presen ts the geography m aterial form,it implements a dual conversion,from reality to screen through a cam era as an interm ediary,“objective reality”convert to image, and then show us the "objective reality" according to a certain logic and procedures. So, they created an “imagination space”which is built on "real space". In the study of dram a, "Pier" and "bang bang" these two symbols is all tied together because of ?Bang Bang army in the m ountain city?, the urban geographical landscape can evoke or reconstruct the collective memory, and form the audience's cultural identity to the city based on the collective memory.In urban culture, collective memory of things slightly changed between the generations, and some changes of identity clearly exposed in the community, has been dem onstrated and changed in all kinds of for ms by media again. Formed a situation that m edia show us the geography to change identification of the audience for something, but, it also affected by the audience's choice to change media strategy.In general, viewers will tend to choose TV programs that are most closely related to their own culture. TV drama enriches everyday life of the people, and even af fecting ordinary people's emotions, values and even ways of thinking, led them to m aintain our nation' s character. we can guarantee that the program group rate and viewing the masses for their own cultural identity and choice, the cultural impact of colonialism through cultural identity... |
PDF Full Text Request