Reflections On The Development Of In-depth Reporting Of Mainstream Media Under The New Media Environment

The role of the media in the social development of our country is obvious,in which the mainstream media occupies a dominant position,especially in the new media environment,the mainstream media bear the responsibility of strengthening the guidance of public opinion and spreading the mainstream values of the society.In-depth reporting originated in the explanatory news of the first World War.After the second World War,intense competition among the media led to the further development of in-depth coverage,and a new form of in-depth reporting emerged.One of the best known is investigative reporting,The Watergate reported by the Washington Post directly led to the impeachment of President Nixon.In-depth reports were introduced from the West to China in the 1980s,such as People's Daily,China Youth Daily and other paper biographies.The media were the first to use in-depth reporting,and caused a lot of social shock.In-depth reporting began to take root in China and gradually localize it,especially its functions of integrating cognition,public opinion supervision and social early warning,which coincided with the social responsibility of the mainstream media.In-depth reporting has to be said to be a powerful weapon for the mainstream media.However,in the new media environment,the traditional media continue to be impacted,mainstream media can not be avoided.In this case,mainstream media make strategic adjustments,depth coverage bear the brunt,barely cope,or even withdraw in-depth reporting department.Therefore,this article combs the situation of the mainstream media in the new media environment,the in-depth reporting news source advantage is no longer,the audience is used to shallow reading,ignore in-depth reading,In-depth report the brain drain is serious,and its profit model effect is not good.It seems that the in-depth coverage of the power that has been brought to the mainstream media has reached the stage of the development of the bottle neck,which can hardly help but be lamentable.The research object of this paper is News Probe of CCTV.News Probe is a trump-card program made by CCTV,which is the representative program of TV in-depth report,especially the standard program of investigative report.By comparing the development and change of News Probe in the period of traditional media and new media,the author explores how the News Probe changes from the golden age to the mediocre viewing.Through sorting out the programs of 1996-2006,2009-2017 as an analytical text,the decade 1996-2006 is the golden period of the development of News Probe,and it is also the stage of its formation of an industry brand,both in the main line-up and in the reporting quality.Or in the works of the degree of shock are first-class.Since 2009,the emergence of new media,such as micro-blog,has led to constant changes in the media structure.The News Probe has also begun to face the impact of the new media,especially in recent years,the ratings of the News Probe have presented an unsatisfactory state.The quality of the show is falling,and the News Probe has come A low tide.Factors such as the exodus of programme creators,declining production standards,and even the frequent unexplained discontinuation of programs are raising questions about the News Probe.In 2016,the"spirit of craftsmen"became a hot term in society.For the second consecutive year,Premier Li Keqiang proposed the cultivation of the"spirit of craftsmen"in the work report of the Government.For a moment,"craftsman spirit"became a high-frequency term in government documents and news reports.In 2017,in the report of the 19th CPC National Congress,General Secretary Xi Jinping explicitly put forward the need to carry forward the spirit of working as a model and a spirit of craftsmen,and to create a glorious social custom of labor and a social atmosphere of excellence,"made in China"must move towards"Chinese creation,"craftsman spirit"is the core competitiveness,the world's manufacturing powers all have a common denominator,that is,rigorous and serious.A craftsman who pursues extremes.Spirit.Craftsman spirit reflects the adherence to quality,will also appear a hundred years of enterprises,even as long as thousands of years of enterprises.Craftsmanship has a long history in the history of the Chinese nation,only then will there be"ingenuity","skillful work"and other idiom allusions.The"craftsman spirit"began to rise to the official will,and in the whole society,the whole industry started to discuss the"craftsman spirit".The"craftsman spirit"began to expand from the original manufacturing field to other fields,and the"craftsman spirit"began to be discussed in the news field.The press also needs the spirit of craftsmanship.This article from the"craftsman spirit"angle,through the"craftsman spirit"the core:specialty,focus,concentration,lean to seek In order to find a breakthrough in the development of News Probe,the author hopes to draw lessons from the development of in-depth coverage of the mainstream media at the same time,through the analysis of the unsatisfactory state of News investigation in the four aspects of News Probe.As a "great power craftsman"in the field of journalism,the mainstream media needs to fulfill the important responsibility of guiding public opinion and constructing the mainstream values of society,and it is also necessary to stick to and inherit the spirit of craftsman in order to create a credibility in line with the mainstream media.Communication and influence.Under the new media environment,the public opinion environment is more complex,as the mainstream media in-depth coverage of the brand column,in addition to fulfilling the important responsibilities of the mainstream media,but also should lower their own official posture,and the formation of a benign audience.Interaction,which requires the role of society,media and audience,reshape this in-depth coverage of the brand column.