Research On The Transformation Of New Mainstream Media Think Tanks Under The Background Of Deep Integration

The Internet and mobile communication terminals are constantly reconstructing social life.In the social circles connected by strong and weak relationships,mobile Internet and transmission terminals have become important media for people to communicate with the outside world.In the integration of traditional media development,mobile,platform,social,intelligent has become an important direction of transformation.Since the 18th National Congress of the Communist Party of China(CPC),the creation of new mainstream media to reshape the transmission,influence,guidance and credibility of traditional media has provided a new way of thinking for improving the quality and transformation of traditional media.It is pointed out in the report of the 19th National Congress of the Communist Party of China that the construction of new-type think tanks with Chinese characteristics and the construction of media think tanks has become a major strategy with extensive and far-reaching influence in the construction of socialist democratic politics in China.The construction of media think tank is both necessary and feasible.Through interviews and literature analysis,this paper constructs five dimensions of the transformation of media Nanfang Daily Media Group think tank: The top-level,team transformation,organizational structure,business model and operation mechanism.By summarizing and sorting out the above five dimensions,this paper Outlines the integration concept and integration path of Nanfang Daily Media Group in the think tank transformation,as well as its different orientations in concept,product,talent and management.Combined with the current thinking on the construction of the matrix of media think tanks in South China,this paper makes a more in-depth analysis on various issues of media convergence.It is found that media think tanks play a forward-looking,practical and public role in participating in the social governance capacity of the national governance system,information transmission mode,knowledge supply capacity,public opinion guidance capacity and other comprehensive aspects.Media think tank has constructed a "four-in-one" social governance structure with the government as the leading,think tank as the support,media as the platform,and the public as the foundation.It has broken the obstructions caused by the lack of depth and ideological content of media news release,enhanced the ideological ability of think tank to empower media,and helped to enhance the adaptability of media in fusion and extend the boundary of media.The media is no longer just a provider of information,but also a provider of ideas and products,as well as a participant in social governance.However,the construction of media think tank still needs to be carefully developed.This is a large-scale transformation construction of the Nanfang Daily Media Group think tank both at home and in both countries.However,the internal development of the Nanfang Daily Media Group think tank is unbalanced,and the numerous and complex research directions cannot make it find a clear development direction,resulting in obstacles from the internal structure to the external product output.At the same time,it is difficult to separate the fund and project support of the party and government departments,which is also an important development problem of the matrix of Nanfang Daily Media Group think tank.Therefore,the establishment of independent and professional media think tank is still the proposition that mainstream media need to think about in the future in-depth integration.