Research On Industrial Development Of CQNEWS Network Group From The Perspective Of Media Convergence

The media industry is publicly and commercially attributed.The evolution of the media industrialization process share universality while remaining particularity,which reflects the regular requirements of the development of the media industry.During the traditional media period,Chinese media industry,represented by newspaper,radio and television industry,has gone through the process from business media to the enterprise to the collectivization.Since the beginning of the 21 st century,the media technology,the catalyst of the media competition for transformation with the rapid development of the Internet,has made great impact on the traditional media ecology and promoted the pluralistic development of the media industry.Media convergence has changed the ecology of the media industry and the relationship between the audience and the communication subject.The audience serve as subscribers.In addition,digitalization,intelligence,and cross-border have become the new tendency of the media industry's development.The emergence of the new media industry has rendered the traditional media inferior in the market competition gradually,which brings new opportunities and challenges to the media industry.CQNEWS Network Group is not only one among the transformation and development of traditional media,but also an important part of the strategic layout of the new media industry,because It's the new media group with Chongqing Daily Newspaper Group as the major shareholder and the provincial key news portal as the core.CQNEWS Network Group reform stands out.For more than 10 years,CQNEWS Network Group's industrialization reform has gone through three transition stages from news websites to new media companies to new media groups conforming to different development concepts,models and paths,which yields extraordinary results while specific problems protrude during the process.Field investigation method,case study and qualitative research method are employed in this paper.In the context of ecological change of media industry development by media convergence,the differences between traditional media industry and new media industry were contrasted through concrete analysis and comprehensive judgment with the integration of theories and practices.CQNEWS network Group's industrialization development strategy,model construction and industrialization path selection were analyzed in detail with reference to the experien-ce of industrialization development of other similar new media groups through research and interviews and data collection.The experience and problems during industrialization development of CQNEWS Network Group were catalogued there,of which strives to give reference and lessons for the overall development of China's media industry through the case study.