Industry Transformation In Mudanjiang Media Group Operating Mechanism To Explore

With the rapid development of Chinese Media, media industrialization becomes an inevitable tendency and the establishment of Media Group is the effective means to realize it. Because of the struggle of taking the institutional or industrial identity at the primary stage, most of the Media Group made little progress by the end of 2005. That is to say, Chinese media industry is on the way of going through transition. Mudanjiang News Media Group is the first industrialized example of separating the administrative functions from enterprise management and reconstructing media forms in local area. After the establishment of the media group, it manifests great potential in development and keeps the balance between social and economic benefits. This exploration shows that operation system is of great importance to the group development, among which management mechanism, production mechanism and operational strategies guarantee the successful operation. It sets a good example for the industrial development of other media groups national-wide.