On Trend Of Media Convergence Newspaper Media Group Research

The fasting growth of internet has a great impact to the traditional paper media.The 4G technology play a catalyst role to the fission of mobile digital technology development,emerging in an endless stream of a variety of electronic newspapers,micro blog,we chat,portal website,intelligent mobile phone.The representative of the new media forms change the way of obtaining news public and life way of thinking,and have a drastic reconstruction of existing media ecological pattern.For a time,the disappearance of newspapers has getting thrown.someone considers that traditional paper media entered a long winter,the formation of gone parabola decline.With the development of media integration of theory and practice gradually mature and rose to national media transition height,many domestic media have embarked on the road of the development of the transition of media convergence.Against the problem of transformation of the development of print media fusion,the text carding the development of concept of media convergence and some domestic famous print media in the carding of media convergence attempts.combined with my practice in the west china metropolis daily experience and collect the first hand data,the related theory in journalism and communication,media management and marketing as the main theoretical support,absorption in recent years since the media fusion,integrated marketing,the newspaper industry transformation and construction of new mainstream media in the new business and academic research achievements,the main research to study the method of empirical analysis and case to case,through fusion of west china metropolis daily analysis,to explore a suitable for the domestic paper media fusion transformation development road.The thesis consists of five chapters:The first chapter is the introduction.The second chapter is analysis of on the concept of media fusion and the conditions cause of current domestic newspaper media convergence.The third chapter analysis the group of domestic typical media,includes: Yantai daily newspaper group,Chengdu Media Group and Nanfang Daily newspaper group process of media convergence,specific measures to comb each media group made in the transformation of media convergence in the development process,to extract the various media group media integration mode.The fourth chapter is mainly based on the third chapter of each media group media integration process, make some difficulties in the process of media convergence and encountered some errors to be avoided and made on the basis of a preliminary solution to the problem proposed direction, the media convergence towards content development, channel terminal perfect media management and system construction level.