Research On The Construcyion Of Reading Culture In Colleges And Universities In The Era Of Big Data

The construction of reading culture in college campus is college student-centered.Constructing a healthy and harmonious reading culture in campus has a great role in promoting students' growth,which directly affects the individual development of students.Excellent books can influence and educate college students.Building a good reading culture is to shape and cultivate the morality of college students through excellent culture,and then let them form a positive and healthy mentality to broaden their horizons and improve their humanistic qualities.With the development of big data technology,colleges and universities have ushered in new development and challenges,and the types of reading culture in campus are more diversified.Therefore,it demands colleges and universities,which take education services as their main functions,to operate in personnel management mode and resource guarantee mechanism,to continuously introduce new idea of innovation and construction,to emphasize the creation of cultural atmosphere and the shaping of humanistic quality.Based on the combination of organizational system,behavioral mode and spiritual psychology,the author draws the knowledge theory model of college reading culture to broaden the field for the research of campus reading culture,to inject new vitality into the study of reading culture,and to effectively improve the status quo of reading culture construction in colleges and universities.University Library is the Core Department and Main Place of the Construction of Campus Reading Culture System.Through investigation and analysis,this paper knows the reading status of several different levels and different types of colleges and universities,and finds that fragmented reading and shallow reading caused by digital reading make thereading value orientation of college students change and their reading ability is declining.Based on the analysis of the number of admissions,the number of borrowings,and the use of new media in various university libraries,it draws that the development of intelligent information technology has made great changes in the information environment and social needs of colleges and universities.In the era of big data,data has become the object and basic tool of scientific research which has received full attention from universities.Many colleges and universities have established a reading behavior model for the readers through data analysis and exploring technology,providing personalized push services for teachers and students,and timely adjusting services according to feedback from teachers and students,and constantly innovating services.At the same time,the research also finds that the view of knowledge,learning,teaching and its value orientation of constructivism have a high degree of fitting with the construction of reading culture of college campus,which provide theoretical support for the construction of a good atmosphere of reading culture in campus.It is useful for us to promote reading,to change reading styles,to cultivate reading interests,to create a reading promotion mode of “reading psychology”,“reading environment”,“interactive behavior” and “meaning construction” in order to solve the current development dilemma of reading culture of colleges and universities.