| Into the era of mobile Internet,WeChat public platform development in full swing.Colleges and universities have established the school official WeChat public platform,through WeChat public platform to strengthen the management of students,promote management ability.The article aims to study university WeChat the usage of the public platform,from the school official operation and students to investigate the use of two dimensions.On the one hand to explore colleges and universities in WeChat public platform operating advantages and short board,on the other hand,from the perspective of the user experience to understand the needs of the student body and usage.WeChat public platform in colleges and universities is analyzed on the use of the advantages and disadvantages,to build a complete set of operation system,provide reasonable advice for the management work,to play its powerful function,promote the healthy development of the campus.Chapter I is Research Introduction.This part respectively discusses the selected topic background of this topic,research purpose,research significance,combed the literature review,summarizes the research status about this topic.At the same time,generalizes the theoretical basis for project involved.Finally in the introduction,pointed out in this paper,research methods and ideas.Chapter II is to discusses the WeChat public platform development;Analytical comparison WeChat platform for public service,and subscribe,similarities and differences of the two kinds of service mode;The function and characteristic of a WeChat public platform.Chapter ? is about college students' group WeChat public platform to study the using condition.The first part of Beijing university of posts and telecommunications students with a sample of the empirical research,to understand college students WeChat public account usage.On the sample selection,mainly adopt the method of random sampling and stratified sampling,to select samples,ensure the authenticity and reliability of the survey.Mainly from WeChat public account basic usage,students focus on the content and focus on motivation,mode of transmission and effects,Beijing university,the school WeChat four aspects discusses how the public account is used.Chapter IV is on the official account operation situation analysis.Through to the "Beijing university of posts and telecommunications"WeChat public account into 10 months data monitoring,monitoring mainly includes the user analysis,push,interactive analysis from three aspects,understand the Beijing university of posts and telecommunications WeChat public account of the operations,inspects its propagation force,and tries to analyze its internal reasons,WeChat public platform for colleges and universities the conscience of the operations to provide guidance.Chapter V analyses problems existing in the college WeChat public platform operation,including registration,content delivery,communication style,interaction and operation team,etc.aAt the same time the author provides a certain amount of public platform strategy for the colleges and universities the operations,to build up the university WeChat public account of the operating system,give full play to the WeChat public account of the various functions,meet the demand of the use of students,promote the healthy development of the management of colleges and universities.Colleges and universities as WeChat public platform operators and disseminator,propagated activity's main purpose is to strengthen the management of students,expand the influence and improve the efficiency of the management of colleges and universities by means of new media,to help students set up the correct values,to meet the needs of students,promote their healthy development.So colleges WeChat public account of IV the operation need managers to understand the needs of users,master the regular pattern of WeChat public platform,resource mobilization,fixing the WeChat public account,innovate the content,development of professional operation team,to the public,at the same time use the data to adjust operation and the method of the feedback form,only in this way,can promote healthy development of college WeChat public account,media everything platform build colleges and universities. |
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