Research On Knowledge Service Of Public Publishing In China From The Perspective Of Publishing Convergence

With the development of Internet technology and the popularity of mobile terminals,the reading habits of the public have changed dramatically.The rise of digital reading has brought earth-shaking changes to China's traditional publishing industry.In order to meet the diverse needs of the public for knowledge resources,traditional publishing and emerging publishing are gradually converging.At present,the knowledge challenge faced by human beings is how to extract valuable knowledge from massive information accurately.As a new service model that adapts to the knowledge management of knowledge society and can promote social knowledge innovation,knowledge service can help people solve this practical problem to a certain extent.As one of the three major sectors of the publishing industry,public publishing is closely related to people's daily life and leisure culture.Therefore,it has incomparable advantages in other publishing fields in terms of knowledge services.Based on the theories of communication,sociology,publishing and modern psychology,this paper adopts the methods of literature analysis,case analysis and comparative analysis to conduct a systematic study on the transformation and upgrading of knowledge service of public publishing in China.Firstly,this paper analyzes the great impact of the digital wave on traditional public publishing in China,the readers' demand for knowledge services of public publishing and the development needs of public publishing itself,and summarizes the necessity of developing knowledge services of public publishing.Then,the development process of knowledge service in the publishing industry is sorted out,and the status quo of knowledge service in China's traditional public publishing enterprises and emerging public publishing enterprises is summarized,and the problems in the transformation and upgrading process of knowledge service in China's public publishing enterprises are further analyzed.Finally,an effective transformation path is explored from the aspects of content resources,user demand,platform building and talent training,so asto provide ideas for the transformation and upgrading of public publishing knowledge services in China.The main innovation of this study embodied in the following two aspects:(1)From the theoretical level,systematically analyze the necessity of the public publication in China to carry out the knowledge service,and the present situation and problems of knowledge service,then the corresponding strategy is presented for China's public issue of the knowledge service transformation has certain theoretical innovation significance.(2)From the perspective of practice,this paper for the public publishing knowledge service transformation and upgrading of the status quo,existing problems and further transformation of the path of research,for China's public publishing in the context of publishing convergence to develop knowledge services to provide a reference,but also to make up for the public publishing knowledge service method on the shortage.In short,under the general trend of publishing convergence and facing the new publishing environment,public publishing needs to actively try to transform itself in the trend of knowledge service,so as to provide knowledge service products that truly meet the needs of the public.